On this episode, Ashley takes us through his path from the Heart of Texas, to the Pacific Northwest, to Law School, and eventually, to being an Energy Technology innovator. A friend of the DW family, Ashley entertains the fellas, and shows that some lawyers are good guys, too.

Accurate shale production forecasting is imperative but elusive…so, how do you demystify the black box? Jon Ludwig joins the podcast to discuss how his startup, Novi Labs has cracked the code on it. Jon is a serial entrepreneur and after spending time in Both T-Lo and the Doctor’s back yards, life lead him to Austin and creating Novi. Using machine learning to generate shale forecasts sounds cool, but how do you sell it to always skeptical reservoir engineers? Jon also discusses his approach to taking on venture capital: getting cash is cool, but expertise is paramount.