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Midnight Marketing on Oil and Gas Startups

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In this episode, we sit down with Tim Taylor of Midnight Marketing, discussing his journey as an entrepreneur, the challenges and successes of running a marketing agency, and the unique insights gained from operating internationally.

This episode dives into:
  1. Tim Taylor’s Background: Exploring his roots in Montreal, his entrepreneurial journey, and the inception of Midnight Marketing.
  2. Midnight Marketing’s Focus: Delving into the company’s specialization in branding, websites, and marketing for the oil and gas sector.
  3. Challenges of Operating in Mexico: Tim shares his experiences and the difficulties faced while managing his business remotely from Mexico, particularly issues with internet connectivity.
  4. Building a Team in Montreal: Discussing the dynamics of building a creative team in Montreal, a city not typically associated with the oil and gas industry, and educating them about the sector.
  5. Importance of Branding and Marketing in Oil and Gas: Highlighting the opportunities and necessity for improved branding and marketing within the traditionally technical oil and gas industry.
  6. Utilizing AI in Marketing: Exploring how Midnight Marketing incorporates AI tools like Jasper to enhance their services and customer experience.
  7. Delegation and Team Management: Tim’s insights on the importance of delegation, establishing a hierarchy, and the challenges of managing a team as an entrepreneur.
  8. Future of Marketing in Oil and Gas: Discussing the evolving landscape of marketing in the energy sector and the role of innovative approaches in shaping the industry’s image.
This conversation offers a glimpse into the world of marketing within the oil and gas industry, emphasizing the importance of creativity, innovation, and effective team management in building a successful agency.

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